{"id":92,"date":"2020-04-20T15:28:58","date_gmt":"2020-04-20T15:28:58","guid":{"rendered":"https:\/\/prognosis.com.mx\/en\/?p=92"},"modified":"2020-10-19T18:53:52","modified_gmt":"2020-10-19T18:53:52","slug":"contenido-digital-en-tiempo-de-crisis","status":"publish","type":"post","link":"https:\/\/prognosis.com.mx\/en\/contenido-digital-en-tiempo-de-crisis\/","title":{"rendered":"<span>Marketing:<\/span> <br> Contenido digital<br> en tiempos de crisis"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La extensi\u00f3n del humor en los medios digitales se est\u00e1 utilizando como mecanismo para lidiar con la ansiedad de la situaci\u00f3n, los memes son una prueba clara de ello. De alguna manera, las mentes maestras detr\u00e1s de cada TikTok y meme saben que necesitamos un poco de risa para amenizar el proceso que estamos atravesando.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este ejemplo, muestra que cuando entendemos a nuestros clientes y adoptamos ese sentido de empat\u00eda, logramos conectar emocionalmente con ellos. Sin embargo, es importante tener presente el objetivo de la empresa y considerar la situaci\u00f3n por la que estamos pasando.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por el lado de las empresas, a trav\u00e9s de nuestra comunicaci\u00f3n debemos conseguir alargar el ciclo de vida de nuestro consumidor, aumentar su lealtad y formar un sentido de pertenencia a un grado que comience a recomendarnos dentro de sus c\u00edrculos sociales y a convencer a sus cercanos que estar con nosotros es la mejor opci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En estos tiempos de crisis no basta con la creaci\u00f3n de contenido que busque directamente un fin comercial y exponga el producto o servicio que se est\u00e1 promoviendo. De la \u00fanica manera en que este contenido es probable que funcione en estos d\u00edas, es si estamos hablando de un producto o servicio que es esencial para la contingencia, que aporta un valor especial al consumidor que est\u00e1 en el confinamiento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De no ser as\u00ed, los contenidos que deber\u00edamos estar creando son de tres tipos:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Relacionado con las acciones que est\u00e1 tomando la empresa para enfrentar la contingencia. Informar qu\u00e9 est\u00e1 haciendo la empresa para contrarrestar la crisis.<\/li><li>Informaci\u00f3n de valor que aporte a tu cliente y se relacione con tu producto y la situaci\u00f3n, por ejemplo, actividades de casa en la cuarentena.<\/li><li>Organizar cursos, retos o desaf\u00edos en los que se utilicen los productos de la marca. Acciones \u00fanicas que usuarios busquen que otros generen para participar en la tendencia. Poniendo un ejemplo exitoso, la empresa estadounidense Chipotle organiz\u00f3 un challenge bautizado #ChipotleLidChallenge, el cual consist\u00eda en voltear en el aire la tapa del paquete y que volviera a caer en su lugar, un reto sencillo pero viral.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Debemos ser m\u00e1s inteligentes con nuestra comunicaci\u00f3n. La generaci\u00f3n de contenido creativo e impactante sigue vigente, esas son buenas noticias, pero hay que considerar que estamos pasando por una situaci\u00f3n a la que nunca nos hab\u00edamos enfrentado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En Prognosis te ayudamos a encontrar esas alternativas de comunicaci\u00f3n que muestren a tu empresa como un aliado en esta contingencia. Todos estamos involucrados y t\u00fa puedes ayudar a resolver ciertas necesidades y mejorar la situaci\u00f3n de tus consumidores. Nuestro equipo de estrategas digitales podr\u00e1 definir ese mensaje de empat\u00eda cercano a la realidad y al objetivo de tu empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfQuieres que te ayudemos? Cont\u00e1ctanos<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La extensi\u00f3n del humor en los medios digitales se est\u00e1 utilizando como mecanismo para lidiar con la ansiedad de la situaci\u00f3n, los memes son una prueba clara de ello. De alguna manera, las mentes maestras detr\u00e1s de cada TikTok y meme saben que necesitamos un poco de risa para amenizar el proceso que estamos atravesando&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":1640,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-92","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing:  Contenido digital en tiempos de crisis | Prognosis Innovative Vision<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prognosis.com.mx\/en\/contenido-digital-en-tiempo-de-crisis\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing:  Contenido digital en tiempos de crisis | Prognosis Innovative Vision\" \/>\n<meta property=\"og:description\" content=\"La extensi\u00f3n del humor en los medios digitales se est\u00e1 utilizando como mecanismo para lidiar con la ansiedad de la situaci\u00f3n, los memes son una prueba clara de ello. 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