{"id":89,"date":"2020-09-23T15:28:26","date_gmt":"2020-09-23T15:28:26","guid":{"rendered":"https:\/\/prognosis.com.mx\/en\/?p=89"},"modified":"2020-10-19T18:56:09","modified_gmt":"2020-10-19T18:56:09","slug":"e-commerce-tu-salvavidas-comercial","status":"publish","type":"post","link":"https:\/\/prognosis.com.mx\/en\/e-commerce-tu-salvavidas-comercial\/","title":{"rendered":"<span>E-Commerce:<\/span> <br> Tu salvavidas <br> comercial"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En los \u00faltimos a\u00f1os la tendencia del e-commerce ha ido aumentando y las empresas nos hemos visto en la necesidad de adaptarnos a la digitalizaci\u00f3n para diversificar nuestros procesos de trabajo, canales de venta y en algunos casos nuestros productos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El impacto del COVID-19 en el \u00e1mbito tecnol\u00f3gico y en lo particular en el comercio electr\u00f3nico ha sido representativo de acuerdo con datos de Adobe Analytics, quien monitorea a 80 de los 100 principales retailers (minoristas) de Estados Unidos. El reporte de Adobe apunta que, debido al estado de emergencia y las restricciones que han surgido a ra\u00edz de este, las compras en l\u00ednea han aumentado a un alto nivel, especialmente en productos de protecci\u00f3n contra virus y alimentos b\u00e1sicos de f\u00e1cil preparaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00bfQu\u00e9 es lo que m\u00e1s se compra en l\u00ednea en tiempos de COVID-19?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las compras en l\u00ednea han incrementado no solo por la necesidad de quedarse en casa, sino por el hecho de encontrar productos que est\u00e1n agotados en tiendas f\u00edsicas. De acuerdo a la Asociaci\u00f3n Mexicana de Ventas Online, dos de cada 10 personas realizan compras de despensa a trav\u00e9s de sitios online, mientras que seis de cada 10 pide comida a domicilio. Hoy en d\u00eda la transformaci\u00f3n digital es un proceso inevitable y el comercio electr\u00f3nico es una de las herramientas que nos permitir\u00e1n mantenernos a flote.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El confinamiento y la indisponibilidad de puntos de venta f\u00edsicos han sido medidas de la contingencia que han alterado la tendencia del e-commerce; sin embargo, debemos tomar en cuenta los efectos que estas medidas generan:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Se comienzan a desarrollar nuevas costumbres y h\u00e1bitos de consumo.<\/li><li>El comercio minorista se est\u00e1 acoplando a nuevas normas restrictivas de seguridad en cuanto al aforo y distanciamiento.<\/li><li>La situaci\u00f3n y sus consecuencias obligan a los empresarios y a las marcas a buscar multiplicar las oportunidades y canales de venta.<\/li><li>La prolongaci\u00f3n de los plazos de entrega de plataformas grandes de comercio digital dan la oportunidad a los negocios locales de satisfacer esa demanda.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Entendemos que puede sonarte muy lejano el digitalizar tus productos, pero el equipo de estrategias digitales de Prognosis podemos ver la manera m\u00e1s efectiva de optimizar un sitio web agradable donde la gente pueda ver y elegir c\u00f3modamente tus productos tal cual estuviera en tienda<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atr\u00e9vete a dar el paso del e-commerce como alternativa para enfrentar este nuevo gran cambio.&nbsp;Env\u00edanos un correo a&nbsp;<strong>contacto@prognosis.mx<\/strong>&nbsp;y plat\u00edcanos de tu negocio, dinos qu\u00e9 obst\u00e1culos ha tenido en estos momentos y te diremos qu\u00e9 alternativas puedes implementar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En los \u00faltimos a\u00f1os la tendencia del e-commerce ha ido aumentando y las empresas nos hemos visto en la necesidad de adaptarnos a la digitalizaci\u00f3n para diversificar nuestros procesos de trabajo, canales de venta y en algunos casos nuestros productos. El impacto del COVID-19 en el \u00e1mbito tecnol\u00f3gico y en lo particular en el comercio&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1642,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-89","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-Commerce:  Tu salvavidas  comercial | Prognosis Innovative Vision<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prognosis.com.mx\/en\/e-commerce-tu-salvavidas-comercial\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Commerce:  Tu salvavidas  comercial | Prognosis Innovative Vision\" \/>\n<meta property=\"og:description\" content=\"En los \u00faltimos a\u00f1os la tendencia del e-commerce ha ido aumentando y las empresas nos hemos visto en la necesidad de adaptarnos a la digitalizaci\u00f3n para diversificar nuestros procesos de trabajo, canales de venta y en algunos casos nuestros productos. 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